Whether you’re a seasoned web guru or a newbie to the web editing world, these best practices and guidelines will help you build a useful and usable website that tells your story and represents WashU.
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User expectations, fussy search engines, countless devices and interaction modes – these and other factors require that we write differently when developing content for the web.
The internal pages of your website provide in-depth information about a particular topic or story.
The style manual helps us independently develop communications that collectively build the university's reputation.
Consider both user objectives and business objectives when developing the content and layout for your homepage.
Search engine optimization (SEO) can increase your site’s visibility by helping it rank higher in search engine results.
A consistent approach for page titles and subheads creates a coherent experience across your site.
Check through these items to identify high-level best practices and content needs for your sites.