Whether you’re a seasoned web guru or a newbie to the web editing world, these best practices and guidelines will help you build a useful and usable website that tells your story and represents WashU.

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Adapt your content for the web

User expectations, fussy search engines, countless devices and interaction modes – these and other factors require that we write differently when developing content for the web.

Build pages like a boss

The internal pages of your website provide in-depth information about a particular topic or story.

Check the WashU style guide for editorial standards

The style manual helps us independently develop communications that collectively build the university's reputation.

Highlight important links using buttons

A button helps a critical call to action stand out from other content on the page.

Identify goals for your homepage

Consider both user objectives and business objectives when developing the content and layout for your homepage.

Improve Google rankings by focusing on content

Search engine optimization (SEO) can increase your site’s visibility by helping it rank higher in search engine results.

Make links useful, clear and reliable

"A link is a promise," as Kara Pernice of the Nielsen Norman Group has noted. Provide links that keep their promise.

Use page titles and subheads as signposts for your visitors

A consistent approach for page titles and subheads creates a coherent experience across your site.

Use the website checklist to review your site

Check through these items to identify high-level best practices and content needs for your sites.