Whether you’re a seasoned web guru or a newbie to the web editing world, these best practices and guidelines will help you build a useful and usable website that tells your story and represents WashU.

Need more guidance? Contact our digital experts »

Buttons: Call attention to important links

A button helps a critical call to action stand out from other content on the page.

Checklist: Find quick ways to improve your site

Check through these items to identify high-level best practices and content needs for your site.

Google rankings: Optimize your content for search engines

Search engine optimization (SEO) can increase your site’s visibility by helping your pages rank higher in search engine results.

Headings and titles: Guide users with scannable content

A consistent approach for page titles and subheads creates a cohesive experience across your site.

Homepage: Create a clear path for your site’s visitors

Consider both user objectives and business objectives when developing the content and layout for your homepage.

Links: Make links useful, clear and reliable

"A link is a promise," as Kara Pernice of the Nielsen Norman Group has noted. Provide links that keep their promise.

Pages: Build pages like a boss

Professional-grade pages balance content needs with a site's structural hierarchy.

Style guide: Check up on WashU editorial standards

The style manual helps us independently develop communications that collectively build the university's reputation.

Writing for the web: Adapt your content for digital platforms

User expectations, fussy search engines, countless devices, oh my! These and other factors require a tailored approach to writing for the web.

Web Accessibility Users Group

Web accessibility includes standards and best practices for creating web-based content that’s accessible to people with disabilities and those using assistive technology.

If you’d like to learn more, visit the Web Accessibility Users Group website and sign up to learn about their next meeting.