Adding buttons requires you, the content editor, to carefully prioritize the action you want users to take on a given page.
Use buttons sparingly – only for a website’s most important actions.
- Start with a verb, and call on visitors to take action (button = call to action)
- Limit to three words, and preferably fewer (aim for 22 characters or less)
- Include no more than one button per page; in rare cases, two buttons may be used to indicate parallel calls to action for different audiences or tasks
Example button text:
- Schedule a visit
- Add your name
- Share your story