Buttons: Call attention to important links

A button helps a critical call to action stand out from other content on the page.

Adding buttons requires you, the content editor, to carefully prioritize the action you want users to take on a given page.

Use buttons sparingly – only for a website’s most important actions.

  • Start with a verb, and call on visitors to take action (button = call to action)
  • Limit to three words, and preferably fewer (aim for 22 characters or less)
  • Include no more than one button per page; in rare cases, two buttons may be used to indicate parallel calls to action for different audiences or tasks

Example button text:

  • Apply
  • Schedule a visit
  • Add your name
  • Share your story