In many cases, the user objectives and business objectives for your homepage may overlap or be the same. If an element does not support either one, consider whether it’s truly necessary.
Also keep in mind that some users’ visit to your site may be the first they’ve heard of your organization or event. Provide the context they need to understand who or what your site is for.
Who are you, and what do you do?
An effective homepage communicates a clear purpose. Your headlines, images and layout should support your purpose or main message.
Why are users coming to your website, and what do they want to do when they visit?
A good homepage creates a satisfying user experience, providing a clear path to the information or actions users want.
What do you want your users to do when they visit?
A good homepage also provides a clear and easy route towards the action you want users to take or the information you want users to have.