Use page titles and subheads as signposts for your visitors

A consistent approach for page titles and subheads creates a coherent experience across your site.

Page titles and subheadings

Page titles

A page’s title appears at the top of the page and should accurately convey the page’s contents.

  • Use title case; uppercase the first letter of every word except articles (the, an, a) and prepositions (at, of, on, in, etc.)
  • Avoid abbreviations
  • Use ampersands (&) instead of the word “and”

Example page titles:

  • Editorial Standards
  • Maps & Directions
  • In Vitro Fertilization (IVF)

Subheadings (heading 2 and heading 3)

Subheadings help visitors scan a page for the information they need. By organizing content, they also make pages more visually appealing and inviting to read.

In WordPress and other programming tools, headings are hierarchical, like an outline. Use heading 2 to subdivide larger content sections; if those need to be further sub-divided, use heading 3. Always style headings by selecting them from the Paragraph dropdown, rather than applying bold or underline, or changing the text size or color manually. Using the preset styles will ensure headings are style consistently across your site, and that they are updated correctly when the theme is updated.

  • Make headings descriptive and grammatically consistent with one another
  • Use lowercase, except for the first letter of the first word and proper nouns
  • No ampersands
  • Use acronyms only if the full reference has already been spelled out on the page
  • Don’t make a heading into a link; instead, use a standalone link or button

Example subheads:

  • Parking and public transit
  • Academic programs and resources
  • Community engagement

Page names in the site menus

Page names are listed in the site menus, which have limited space. In the WashU Web Theme, you can edit your site menu if you need to truncate a page’s title.

  • Keep names short and descriptive
  • Use consistent voice, verb tense and grammatical construction
  • Use title case; uppercase the first letter of every word except articles (the, an, a) and prepositions (at, of, on, in, etc.)
  • Use ampersands (&) instead of the word “and”

Example page names:

  • Our Initiatives
  • Learning Opportunities
  • Your Visit
  • About Us
  • Contact Us