ABOUT MARKETING & COMMUNICATIONS
Our mission is threefold:
- First, the Olin Marketing & Communications department maintains the consistency of our brand across all our communications channels.
- Second, we partner with every department in the business school to effectively communicate its news and events to the appropriate stakeholders.
- Third, we facilitate internal communication to drive understanding and cohesion with internal audiences at the school—students, alumni, faculty, and staff.
We create, manage and execute strategies that enhance Olin’s brand awareness and reputation with key audiences and drive the growth of the business school’s 16 degree and nondegree programs.
The Olin brand will be going through some changes in 2024, including new WashU branding (August) and a new Olin strategic plan (October). This fall, we will update these pages to provide the Olin community with access to and information on logos, fonts, graphics, colors, photography, video, storytelling and more.
As always, the M&C team will work with your department on the design of key Olin communication pieces. We’re committed to making your communication campaigns fit your target audience and objectives.
For marketing assistance, contact your Marketing & Communications brand representative.