passionate, enthusiastic, and helpful

Michael Wall, Professor of Practice – Marketing & Entrepreneurship; Co-Director, Center for Analytics and Business Insights (CABI); Academic Director, Marketing Platform. (Michael, Piper, Drew, and Ashley)

“Michae Wall is passionate about teaching and makes learning fun and entertaining. Often, the 3-hour class will go faster than a 90-minute class with Michael teaching. He prepares and makes use of every min to improve the experience.” Michael Duffy, PMBA

“What made his courses exciting and what I like about him is that he brings his vast array of practical knowledge into the course and does so with infectious energy and a positive demeanor. Something notable is that he manages to remember seemingly all of his students and is able to form genuine relationships with each of them.” Charlie Muller, PMBA

Yuhan Li, MSBA, “I took three of Prof. Wall’s classes, Digital Marketing, Marketing Strategies for Innovative Products and Services, and Marketing Metrics. I think Prof. Wall is a fun professor, and he always uses some really interesting examples to help us understand the concept. Also, he helped me a lot; no matter whether the question was an interview question or a project issue, he did not hesitate to answer all the questions and offer some useful insights. I am so grateful for taking his class and having this wonderful professor during my master’s.”

“Beyond his talent and experience, Prof. Wall genuinely cares for his students. This shows in the time he puts into the course, his willingness to meet students outside of class, the way he communicates, and the thought he gives to feedback and his words.  I encourage everyone at Olin to take a course with Prof. Wall and get to know him.”  PMBA Michael Weaver 

Sarah Lands Ramrup, PMBA took two classes with Michael Wall this fall, MKT 559 Creating and Managing New Products and MKT 559B Marketing Strategies for Innovative Products and Services. “As a product management professional who has worked in this space for nearly a decade, I learned so much from Michael. He provides real tools with amazing industry examples and leverages both his prior professional experience and his academic perspective to hone in on the material that matters most.  I would seriously ask the Olin administration to make Michael Wall’s classes required as part of our core curriculum. He is teaching skills and approaches that every business professional in 2023 needs.”

The accolades continue with Michael Wall listed as an incredible advisor, mentor, and just an all-around great guy!

Michael teaches courses in Olin’s MBA, PMBA, MSCA, and BSBA programs centered on new product innovation, digital marketing, and entrepreneurship marketing. Michael is an award-winning instructor at Olin, receiving the Reid Teaching Award on five different occasions. This award is selected by the students and issued to the professors whose enthusiasm and teaching most inspire, energize and transform their experience. Michael also received the Emerson Excellence in Teach Award, given to a select group of educators in the St. Louis metropolitan area. His impact can be attributed to his teaching vision to help students realize their potential and achieve their goals. This vision guides his mission of delivering remarkable learning experiences that produce exceptional results. Michael came to the WashU Olin Business School from Chicago and worked as the Vice President of Digital Strategy and Solutions Architecture for Rise Interactive, a leading digital marketing agency. Before, he worked as a consultant and entrepreneur, helping to start and successfully grow two startups. Michael is one of about 13% of the population that is left-handed, loves all things outdoors, and is a big sports fan. Michael is married to his wife Ashley, and they have two children, Piper and Drew. 

Thank you to the students that responded to the call for inquiries. What a great first entry in our Faculty spotlight!