toniettog

     Gabriela (Gabbie) Tonietto

            Curriculum Vitae

Olin Business School                                                               Phone: (773) 896-7259

Washington University in St. Louis                                    Email: toniettog@wustl.edu

One Brookings Drive, CB 1056

St. Louis, MO 63130

Academic Employment

Assistant Professor of Marketing, Rutgers Business School, Newark and New Brunswick, NJ, beginning Fall 2017

Education

Ph.D., Marketing, Washington University, Olin Business School, St. Louis, MO, 2017

B.S.B.A., Magna Cum Laude, Washington University, Olin Business School, St. Louis, MO, 2011

Articles in Referred Journals

Tonietto, Gabriela N., and Selin A. Malkoc (2016) “The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In” Journal of Marketing Research, 53 (December), 922-936, http://dx.doi.org/10.1509/jmr.14.0591

Working Papers

Tonietto, Gabriela N., Selin A. Malkoc, and Stephen M. Nowlis. “When an Hour Feels Shorter: Future Boundary Tasks Contract the Perception and Consumption of Time” (Under review, Journal of Consumer Research)


Tonietto, Gabriela N., Selin A. Malkoc, and Stephen M. Nowlis. “When Cooler Heads Prevail: Temporal Separation between Choosing and Buying Reduces Purchase of Hedonic Products” (Working paper)

 

Work in Progress

Forgoing Leisure has Negative Consequences for Well-Being (with Selin A. Malkoc, Rebecca Walker Reczek, and Kathleen D. Vohs)

The Influence of Creating Event Markers on The Experience of Time and Enjoyment (with Alixandra Barasch)

Tracking Time: A Way to Get More out of Completed Tasks (with Selin A. Malkoc and Jordan Etkin)