Managing a social media presence is a huge and time consuming responsibility. Here are a few questions to ask prior to getting started.
- How will social media help you achieve your communication goals? How will your departmental initiatives be communicated in a social space?
- Who is your audience?
- What would you like your audience to do after consuming content on social media?
- What social media platforms are you considering and how will they specifically be used to achieve your goals?
- What is your capacity to create a social media strategy and create content for it? Do you believe you have time to dedicate to this endeavor?
- What content is available that meets your communication goals?
- How will your social media presence distinguish itself from existing social media channels representing the university?
- Who has access to these account(s) and what is the approval process before publishing?
- Are there social media channels within the university that can assist you in achieving your communication goals?
- How will you know if your strategy is successful and how will you adapt if it is not?
- What concerns and limitations will inhibit you from executing a social media strategy?
- Have you spoken with and gathered feedback from the social leads within the WashU community?