1. Marketing Research MKT 571A/B. This is a great course about marketing research that firms use all the time. A heavy emphasis on survey design and analysis and experimental design and analysis. Taking both A and B are recommended, but the course is designed so students can take either part and the course will still work. The course is an evening course and should be great for MBAs, but especially for flex students. This course is taught by Sydney Scott.
2. Pricing MKT 558/558B. Pricing is at the heart of every business because it affects both demand and margins. But there are so many factors to consider when setting prices, both from a static point of view, but also from a strategic point of view. This course will look at each of these aspects and allow the students to become pricing experts. The course will be taught by Chris Mondy.
3. Business Marketing and Sales MKT 582. Selling is at the heart of B2B marketing. Salesforce marketing spending is larger than spending on all other elements of marketing, combined. That said, selling cannot be isolated only to what tactics one uses in a meeting. It requires an integrated strategy with other elements of B2B marketing. This course is a must-take course for any student who (1) wants to focus on sales, or (2) wants to focus on businesses that sell to other businesses, regardless of marketing orientation. The course is taught by Sam Chun, whose experience has allowed him to create a course that is both academically rigorous while being tightly connected to the business world. The course is a full semester because of the deep integration of the material across the semester.
4. Understanding and Influencing Consumer Behavior MKT 576A. Students interested in the psychology of marketing, this is your course. It is only a mini and led by award-winning teacher Nora Williams who will map out the different ways that human psychology should affect the way we market products.