Excerpt from Olin Blog: It’s a problem he only began to appreciate as he considered expanding Tylmen’s product line from ties and pocket squares into suits. Body scans and virtual reality, he reasoned, would modernize the experience, letting customers virtually try on the clothes.
“As we were workshopping this, we were learning there was a bigger problem,” said Yates, MBA ’22. “We want to tackle this bigger problem of online retailer returns”—a problem partially caused by ill-fitting purchases. Read more here.